Product Information

Antioxidants are important to anyone on a diet.  To keep it simple, antioxidants help to protect the cells in our bodies from being damaged by free radicals that are produced when our bodies burn oxygen.  Antioxidants help to counteract the oxidation process that happens within our body because we are constantly burning oxygen to live.  One great source of antioxidants just happens to be coffee.

Coffee contains several naturally occurring antioxidants that can be beneficial to our bodies.  Remember that coffee is roasted, so it does lose some of the antioxidants that are believed to have antiviral and antibacterial properties.
But the great news is that when coffee is roasted a whole new antioxidant is formed.  That antioxidant is called the Maillard Reaction Product and it is very potent.  Don’t worry about caffeinated or decaffeinated coffee, this doesn’t effect the antioxidants being formed in the roasted coffee.

What will affect the amount of antioxidants is the type of coffee you drink.  Drinking a medium brew is going to have more MPR’s that a dark brew.  This happens because when coffee is roasted it is done at very high heat.  The longer the coffee is roasted the more antioxidants you lose.  So try to stay away from the dark brews if you want a healthier cup of coffee.

Maximizing antioxidants in your diet is very beneficial for you.  Roasted coffee can provide your body with the necessary chlorogenic acids you need to prevent damage to your cells from oxidation.  Drinking coffee just got that much better.